KRAFT FOODS BOYCOTT
ALTRIA -> PHILIP MORRIS -> KRAFT FOODS -> MONDELĒZ
Altria Group was the parent company of Kraft Foods, Philip Morris International, Philip Morris
USA and Philip Morris Capital Corporation. In addition, Altria Group has a 28.7% economic and
voting interest in SABMiller.
P.M. is one of the biggest producer of cigarettes
in USA and number one in Germany. MARLBORO yields 62% of their turnover
of tobacco products.
End of March 2007, the Altria Group spun off 88.1% stake to Altria shareholders.
As a result, Altria no longer holds any interest in Kraft Foods. End of March 2008,
a similar spin out of Philip Morris International was completed with 100% of shares
being distributed to Altria shareholders.
Kraft Foods and Philip Morris International are now independent publicly held companies.
KRAFT on its way to the top:
1988 KRAFT purchased PHILIP MORRIS Companies
1990 takeover swiss JACOBS SUCHARD
1990 takeover scandinavian FREIA MARABOU
2000 takeover NABISCO, merging with KRAFT
2007 KRAFT becomes independent spin-off
2008 PHILIP MORRIS (now ALTRIA) sells its stake in KRAFT
2010 KRAFT purchases CADBURY for 19,5 billion USD
2012 KRAFT FOODS Inc. changes name to MONDELĒZ International
2012 spins off KRAFT FOODS Group to its stakeholders
Kraft has products in 99 percent
of all American households, making it the leading US food company and the world's second
largest food conglomerate.
Kraft Foods is the second largest food and beverage company in the world.
They focus on five core food industries including snacks, beverages, cheese, grocery,
and convenient meals.
When Kraft Foods made its way to the stock-market
as second largest in the history of the US with a volume of 8,7 billion USD.
In 1993, Philip Morris aquired NABISCO (snacks and cereals)
while selling its ice cream division to Unilever, and its Birdseye unit to Dean Foods.
In 1990, Philip Morris took over Jacobs Suchard and so the world's biggest producer
of coffee and sweets emerged.
Jacobs Suchard is today marketed in Europe by Kraft Foods.
In 1990 Philip Morris aquired also FREIA MARABOU - a Scandinavian confectionery maker -
to expand overseas
as its business was heavily dependent in the United States.
In 2000, Philip Morris acquired Nabisco Holdings for $18.9 billion and merged the
company with Kraft Foods the same year.
It was not before March 2007 that Kraft Foods became an independent brand again, owned
by the Altria (formerly Philip Morris) shareholders.
In July 2007, the company bought Groupe Danone's biscuit (cookie) and cereal division
for 7.2 billion USD.
In January 2010 Cadbury (Dairy Milk and Bournville chocolate) was purchased for 19,5 billion USD.
In March 2010, Nestlé concluded the purchase of Kraft's North American
frozen pizza business for 3.7 billion USD.
In August 2011, Kraft Foods announced plans to split into two publicly traded companies
— a snack food company and a grocery company.
In October 2012, Kraft Foods Inc changed its name to Mondelēz International.
Shortly thereafter it spun-off the Kraft Foods Group (North American grocery
operations) to its shareholders.
Mondelēz International's portfolio includes several billion-dollar brands
such as Cadbury and Milka chocolate, Jacobs coffee, Toblerone, Nabisco and
Oreo cookies, Lu, Tang powdered beverages and Trident gums.
Mondelēz International has annual revenue of approximately 36 billion USD and
operations in more than 80 countries.
This boycott targets Mondelēz International and Kraft Foods Group (now: The KraftHeinz Company).
Mondelēz International
and Social Responsibility
The chocolate company Cadbury made 142 million USD in 2014 -- but, thanks to a sneaky "tax-efficient structure",
it hasn't paid a bean in corporation tax since it was taken over by food giant Mondelēz International
five years ago. When the Cadbury family built a new factory to grow their chocolate business
in the 1870s, they decided to improve their workers' lives and living conditions at the same time.
They built a model village that gave workers and their families access to everything from good,
affordable houses with large gardens to night classes and swimming pools.
Soon after the takeover of Cadbury in 2010, Kraft Foods announced it would close the Somerdale Factory
in Bristol with the loss of 400 jobs, despite pledging before the deal that it would keep it open.
In March 2011 Kraft closed the Cadbury's Somerdale Factory, and outsourcing production -- which
the company had promised not to do -- to Poland.
In January 2015 it announced that 250 jobs would be lost at its Bournville plant.
Food giant Mondelēz International (formerly Kraft Foods) obliterated what remained of
Cadbury's original values when it took over the company, sacking hundreds of workers and setting
up a dodgy tax avoiding scheme involving Channel Islands bonds so it could get out of paying the
taxes it owes to society.
Mondelēz International and GMO Food
Kraft's most notable offenses include the broad use of
genetically engineered crops and limited efforts to ensure a higher standard of living for
coffee farmers.
GMO critics argue that bioengineered products have been prematurely rushed onto the
market without sufficient testing.
Kraft foods contain unlabeled GMOs, and the company
has fought to prevent the passing of labeling requirements.
After StarLink corn -- a variety not approved for human consumption -- was discovered in
Kraft's products by GE Food Alert in the fall of 2000, the company recalled millions of
boxes of taco shells and, to avoid further contamination, switched to non-engineered white
corn in its corn-based taco products. Kraft also called for stricter regulation of
engineered crops. Despite their strong statements and moves to avoid GE corn in some products,
Kraft continues to use questionable genetically engineered ingredients in many of its other
products.
In 2012, Kraft contributed 1,950,500 USD to a political campaign known as "The Coalition
Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".
The organization was founded to oppose Proposition 37, a California citizen's initiative
mandating the labeling of foods containing genetically modified ingredients.
As a result, there were calls for a boycott of Kraft products.
Kraft Foods Group and Rainforests
The Kraft Foods Group does not purchase crude palm oil, but buys fats derived from palm oil
from specialised suppliers which source their palm oil predominantly from Malaysia and Indonesia.
Kraft Foods Group buys less than 0.5% of the worldwide production.
Kraft Foods Group is a laggard company with a weak palm oil commitment that relies
solely on the inadequate Roundtable on Sustainable Palm Oil (RSPO) certification system
and lacks requirements for suppliers to end destruction of rainforests, peatlands and
abuse of human and labor rights.
Kraft states that: "To offset the use of conventional Palm Oil and Palm Kernel Oil
products", [it purchases] GreenPalm certificates and "starting in January 2015,
[Kraft] began a transition of [its] directly procured Palm Oil and Palm Kernel Oil
volumes to [RSPO] mass balance products."
Status 01/2016: Kraft Foods Group and H.J. Heinz Company have merged as one company called
The Kraft Heinz Company. The merger is yet to be confirmed and The Kraft Heinz Company
is yet to release an updated palm oil procurement policy.
The Kraft Heinz Company has not adopted a global responsible palm
oil procurement policy that includes a time-bound plan to cut Palm Oil.
Mondelēz International and
Developing Countries
In 2006 Trade unions in South Africa have called for a boycott
of Kraft for refusing to recognize or negotiate with the Food and Allied Workers Union.
The Congress of South African Trade Unions (COSATU) called its members to boycott products
manufactured by Kraft Foods in support of the 384 members of the Food and Allied Workers
Union on strike.
In April 2011, Kraft Foods President Sanjay Khosla said, "South Africa is a priority market for
us, where we focus on power brands like Cadbury chocolate".
The Cadbury purchase gave Kraft Foods 14.8 percent of the global candy and gum market, and the
company wanted to avail itself of Cadbury distribution in the developing markets of India,
Brazil and Mexico. As incomes rose in those developing countries, Kraft hoped that products
such as Oreos would become impulse buys for children.
JACOBS SUCHARD & CADBURY
JACOBS
(Coffee)
ONKO
KAFFEE HAG
KABA
SUCHARD
(Chocolate)
MILKA
TOBLERONE
LILA PAUSE
DAIM
VAN HOUTEN
(Cacao)
LINDT&SPRÜNGLI
TRUMPF
STOLLWERCK
CADBURY
KRAFT HEINZ
REIS FIT
PHILADELPHIA
KRAFT
(Tomato Ketchup, Miracel Whip)
MIRACOLI
TACO BELL
On 2.10.2000 US Kraft Foods
had to recall all products of the brand 'Taco Bell' from supermarkets nationwide.Traces
from a non-accepted transgen maize plants were found in the Taco
maize flat cakes. It was the first time on the world, that transgenetic
food had to be recalles by the producer. After an investigation made by
the ministry for agriculture, the whole harvest of this variety of
maize had to be repurchased from the companies.
SANKA TORREFAZIONE ITALIA
YUBAN COUNTRY TIME CRYSTAL LIGHT KOOL-AID TANG
FRUIT20 VERYFINE (Beverages)
WOODY'S BREAKSTONE'S
KNUDSEN LIGHT N' LIVELY TEMP-TEE ATHENOS CHURNY
CRACKER BARREL HANDI-SNACKS HARVEST MOON HOFFMAN'S
POLLY-O OLD ENGLISH VELVEETA CHEEZ WHIZ
(Cheese and other diary)
OSCAR MAYER LOUIS RICH SOUTH BEACH DIET
DIGIORNO JACK'S TOMBSTONE LUNCHABLES BACK TO NATURE
CALUMET BULL'S-EYE CARBWELL POST POSTUM SHAKE 'N BAKE
OVEN FRY GREY POUPON SAUCEWORKS DREAM WHIP D-ZERTA JELL-O
KNOX GELATINE MINUTE BALANCE EVER FRESH COOL WHIP
CERTO SURE-JELL CLAUSSEN HONEY MAID NILLA
GOOD SEASONS SEVEN SEAS A. 1. STOVE TOP (Convenient Meals)
ALPHA-BITS BANANA NUT CRUNCH
BLUEBERRY MORNING CINNA-CLUSTER RAISIN BRAN CRANBERRY ALMOND CRUNCH
SHREDDED WHEAT FRUIT & FIBRE GOLDEN CRISP GRAPE-NUTS GREAT GRAINS
HONEY BUNCHES OF OATS HONEYCOMB NATURAL BRAN FLAKES TOASTIES WAFFLE CRISP 100% BRAN (Cornflakes and cereals)
OREO BARNUM'S ANIMALS BISCOS CAFE CREME
CAMEO CHIPS AHOY! DAD'S FAMOUS CHOCOLATE WAFERS
FAMILY FAVORITES OLD FASHIONED GINGER SNAPS LORNA DOCNE
MALLOMARS MARSHMALLOW TWIRLS NATIONAL ARROWROOT NEWTONS
NUTTER BUTTER PECAN PASSION PECANZ PINWHEELS SNACKWELL'S
SOCIAL TEA TEDDY GRAHAMS AIR CRISPS PB CRISPS JET-PUFFED
(Snacks and chocolates)
HEINZ (Ketchup)
TASSIMO (Coffee pods)
GEVALIA MAXWELL HOUSE (Coffee)
KRAFT FOODS NORDIC in Danmark, Norway, Sweden, Finland, Estland
ESTRELLA
(Chips, Tortilla Chips, Dipmixes)
FREIA
(Chocolate)
MAARUD
(Chips)
KONG HAAKON
OBOY
(Cacao)
MARABOU (Chocolate):
ALADDIN BREJK CO-CO DAIM
JAPP M
MJÖLKCHOKLAD NOBLESSE NONSTOP
SCHWEIZER NÖT
TWIST
(Sweetmeats)
GEVALIA MAXWELL HOUSE ALI BLÅ MOCCA KARAT
(Coffee)
